Hye-Jin "Shelley" Moon
CEO & Fine Jewelry Designer
In 2007, Hye-Jin first created jewelry for her 7 lovely bridesmaids, and that early experience planted the seed for her love of designing meaningful pieces. Through mindful practices and meditation, she found clarity and inspiration to reconnect with her creativity. What started as making jewelry for herself and sharing pieces with friends on Instagram grew into something much larger — one post led to opportunities, and the spark expanded.
In 2018, a dear friend offered to host a trunk show, and after numerous pop-ups and festivals in Austin and beyond, her online shop opened in 2020. Each piece she creates carries intention, mindfulness, and gratitude for the journey she is on. Many designs are named after her girlfriends, who have given her unconditional love and support. She deeply believes in a community that serves with purpose, where joy endures, rather than striving alone.
Above all, Hye-Jin is a devoted mother of two and believes every piece of jewelry should tell a story — one that is elegant, soulful, and lasting.
Photo: Nina Q. Ho