Hye-Jin (pronounced "Hae-Jin") is the creative visionary behind Shelley Moon Designs, where she seamlessly blends fine jewelry with sustainability. An award-winning documentary photographer with a background that includes a formative experience at the Los Angeles County Museum of Art (LACMA) in her early twenties, Hye-Jin brings a unique artistic perspective to her designs. Each piece reflects her joy, passion for life, and authentic self, infused with an accessible elegance.

Always curious and never content to stop exploring, Hye-Jin embraces a mindset of continuous growth and discovery. Her inspiration comes from both her own personal growth and the incredible people she surrounds herself with, who push her to reach new heights. Outside of her artistic pursuits, she is deeply committed to mental and emotional wellness. Her dedication to personal and professional growth is fueled by mindful practices and meditation, which not only refresh her jewelry design process but also provide true fulfillment as she continues to explore new creative avenues.

"The most important thing is to make jewelry that people want to wear, that is timeless and brings a sense of joy."

- Elsa Peretti

Hye-Jin once was deeply entrenched in the world of documentary photography, specializing in intimate boudoir sessions, tender moments of childbirth, candid and raw lifestyle family shots, has since ventured into the bustling realm of entrepreneurship in Austin, Texas.

Her journey took a significant turn in 2019 when she dove into the role of owner and creative mind behind Shelley Moon Designs, a jewelry brand grounded in mindfulness, ethical manufacturing, and sustainable materials. This shift was spurred by a transformative weekend retreat focused on mindfulness and meditation, redirecting her career trajectory from behind the lens to the territory of sustainable fine jewelry design.

With a focus on handcrafted, one-of-a-kind pieces available both online and through various markets and pop-up events, Hye-Jin prioritizes personal connections with her clientele.

Working closely with award-winning Los Angeles artisans who champion sustainable practices, she thoughtfully transforms her vision into timeless pieces - blending her keen eye for design with a passion for mindful craftsmanship.